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Subject to credit approval. Other restrictions may apply. Cox Homelife service provided by Cox Advanced Services: Arizona, LLC ALARM License No. 18141 0, ROC License No. 310876; Arkansas, LLC License No. E 2014 0026/CMPY. 0002278; California, LLC Alarm License 7196 and Contractor's License 992992; Connecticut, LLC License N/A; Florida, LLC License No. EF20001232; Georgia, LLC License: Bryan David Melancon LVU406595; Idaho, LLC 024933; Iowa, LLC License C121646 and AC268; Louisiana, LLC License F 2006; Nebraska, LLC License 26512; Nevada, LLC dba Cox Homelife License 78331; Ohio, LLC License 53 18 1671; Oklahoma, LLC License 2002; Rhode Island, LLC License 9314; Kansas, LLC Topeka License No. 109 and Wichita License No. 2015 36492; and, Virginia, , LLC DCJS License 11 7776; DPOR License 2705164725.

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Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it. This is why smart home kit vendors offering self monitoring have the potential to grow more quickly by addressing the needs of non traditional security customers. These customers are increasingly interested in home control and potentially security but not in professional monitoring fees. — Contributed by Tom Kerber, Director, IoT Strategy, Parks AssociatesAs Managing Editor, Karyn Hodgson writes exclusive cover stories, such as SDM’s State of the Market series, as well as other feature length articles and case studies. She manages SDM’s Monitoring Today supplement, an annual supplement devoted to central stations and the business of monitoring. She also manages SDM’s Dealer of the Year and Systems Integrator of the Year Award programs. Systems integration is one of Karyn’s “beats”; she manages Today’s Systems Integrator e newsletter from SDM.